Privacy Statement

We care about providing you with tools and information to manage and protect your on-line privacy. This privacy policy describes the information this web site collects, who may receive the information, what we may do with the information, and how long we keep it. While we have made every attempt to make this policy as clear as possible, if you have any further questions about it, please contact us.


The table below provides a summary of the privacy policy. The rest of this document provides more detailed information.




Collect Share Opt Out
Opt Out
Current activity Site Admin-
Improve the site Customize
multiple visits
this visit
General habits Build your profile Contact you

Traditional contact information


Internet contact information


Purchase information


System information


Navigation information


Identification information


Demographic and socio-economic information


Health information


Political information


User generated content


Custom information


Does this web site use cookies to keep track of my information?
Yes, this web site uses cookies.

What types of information does this web site collect?
We collect the following types of information: web pages visited, click stream data, and other navigation information.

Why is this web site collecting navigation information?
We collect navigation information to facilitate web site administration and provide input to improving the web site.

Who will receive navigation information?
Navigation information is available only to operational staff. No third party access is allowed.

How long will navigation information be kept and how secure is that information?
Navigation information is kept indefinitely since we periodically back up our computer systems onto permanently stored tapes; however, we utilize the information collected only within a relatively short time period to optimize web page performance. The AIRNow Data Management Center is fully committed to the maintenance of a secure web site and takes routine steps to ensure the security of our web site and the security of information obtained by or made available through the web site.

What are my options for navigation information?
You may set your browser to prevent the use of cookies and you will still be able to visit our web site.

What if I think there are inaccuracies in my information?
If you believe we are not handling your information in accordance with our privacy policy, please contact us.

Notes Regarding the Creation of this Privacy Policy
This privacy policy is based on guidelines made available by the Online Privacy Alliance. The Online Privacy Alliance (OPA) guidelines state:

The policy must state clearly: what information is being collected; the use of that information; possible third party distribution of that information; the choices available to an individual regarding collection, use and distribution of the collected information; a statement of the organization's commitment to data security; and what steps the organization takes to ensure data quality and access.

The policy should disclose the consequences, if any, of an individual's refusal to provide information. The policy should also include a clear statement of what accountability mechanism the organization uses, including how to contact the organization.

Information concerning the Online Privacy Alliance and its recommended privacy policy guidelines is available at